The HR Outlook

Top 11 Employer Branding Stats For 2022

Employer Branding Stats

In case you missed it, employer branding is becoming more and more important. By 2022, it will be responsible for an estimated $616 billion in annual global spending. So what does that mean for your business? Well, if you want to stay ahead of the curve, it’s time to start thinking about your employer branding strategy. Not sure where to start? Don’t worry – we’ve got you covered. In this post, we’ll take a look at some of the most interesting employer branding statistics for 2022. And trust us – there are some pretty eye-opening numbers out there! So read on and learn everything you need to know about the future of employer branding. You won’t regret it!

  • Employer branding is viewed as one of the top priorities by 69 percent of businesses in 2021, which is consistent with findings from the previous year (Universum)
  • Before applying for a job, 91 percent of job seekers use some sort of research tool to learn more about an employer’s brand (Seenit)
  • 69 percent of candidates are more likely to apply to a company if the employer brand is actively managed (Seenit)
  • 41% of companies plan to use employee recognition programs to boost their employer brand (People Scout)
41% of companies plan to use employee recognition programs to boost their employer brand (People Scout) - Employer Branding Stats - The HR Outlook
  • An increase in social media usage is part of the plan to improve employer brand for 27% of companies (People Scout)
  • 47% of businesses anticipate increased investment in their employer brands, down from 74% in 2020 (People Scout)
  • Employer branding strategies will change for 74 percent of companies to incorporate diversity and inclusion as a critical component of the message (People Scout)
  • 80% of companies have an employer brand. But only 54% say their employer brand is well-known (
  • 17% of businesses report that they lack an employer brand but are developing or considering one (
  • The top three barriers to a successful employer brand creation are: a lack of dedicated personnel (36 percent), a lack of time (31 percent ), and leadership’s lack of interest (30 percent ) (
  • 56% of businesses assess the strength of their employer brand (

Our rundown of employer branding statistics comes to an end here.

Which of these stats surprised you the most?

However, if you have any stats you’d like me to include in this list, please let me know in the comments section below.

So go ahead and post your thoughts in the comments section.

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